top of page


Beyond ChatGPT: Free Generative AI Tools You Should Be Using Right Now
Let’s explore some of the best AI tools out there that aren’t ChatGPT.

Liz Achanta
Feb 244 min read


How to Boost Your SEO with Keyword Planning
It's common knowledge now that if your product isn't listed in the first page of a Google search, your doing something wrong.

Liz Achanta
Feb 104 min read


The Backlash Against DEI Initiatives: A PR Stunt or Corporate Misstep?
I find myself writing this article out of frustration, but also out of curiosity to see where the research takes me.

Liz Achanta
Jan 277 min read


What Facebook's Decision About Fact-Checking Means for the Marketing Community
Facebook’s recent announcement regarding its end to fact-checking has sparked widespread debate across industries, particularly in the marke

Liz Achanta
Jan 133 min read


Social Trends to End in 2025: A Call for More Thoughtful Online Communities
As we head into 2025, let’s identify and commit to ending some of these trends for the betterment of online communities everywhere.

Liz Achanta
Jan 63 min read


Planning Ahead: Why Advanced Marketing Beats Last-Minute Campaigns
Imagine this: you log your nine-to-five, and the entire day you felt no pressure.

Liz Achanta
Nov 25, 20244 min read


Is 'Sniff' Marketing Ethical? A Sensory Perspective
'Sniff' marketing, the deliberate use of scents to promote a brand or product, has changed the way businesses connect with their audience.

Liz Achanta
Nov 18, 20247 min read


OPINION: How to Make Your Money Have an Impact Post-2024 Presidential Election
Individuals choosing where they shop based on similar ideology isn't new, as we all know with the famous Cakeshop v. Colorado Legal Case.

Liz Achanta
Nov 11, 20246 min read


From Hectic Pitches to Office Politics: Movies and TV Shows That Nail the Reality of Working in Marketing
Balancing strategy, creativity, data, and psychology makes marketing a challenging career that is rarely captured accurately on screen.

Liz Achanta
Nov 4, 20244 min read


Do You Need a Cover Image for Your LinkedIn Profile?
I've published this in other blog posts before, but I hate LinkedIn (I tagged the posts below so you can read why another time). The...

Liz Achanta
Oct 28, 20244 min read


Should you start adding memes into your social strategy?
Memes, which are often humorous, shareable images, have become a dominant form of digital expression.

Liz Achanta
Oct 21, 20247 min read


ChatGPT's Latest Update Made My Last Blog Article Obsolete
Today I had the AI machine write me a long-form blog article to start for a client and it sounded . . . well . . . not like ChatGPT.

Liz Achanta
Oct 14, 20244 min read


OPINION: As a marketer, I hate Emily in Paris
Every time Emily begins to talk about marketing, I have a full-on cringe.

Liz Achanta
Oct 7, 20246 min read


What Does the Rise of AI Mean for Marketers?
Artificial Intelligence (AI) is reshaping industries across the globe, and marketing is no exception.

Liz Achanta
Sep 30, 20245 min read


Three Things I Learned About Marketing on My Trip to Spain
Yes, The Rings of Power image in Spanish was intentful. You need to read the article to find out more.

Liz Achanta
Sep 23, 20244 min read


OPINION: Are LinkedIn Certifications a Worthwhile Investment?
After examining both sides of the argument, the answer is clear: no, LinkedIn certifications aren’t the investment they claim to be.

Liz Achanta
Sep 18, 20246 min read


How @everyone is Making You Lose Followers.
Last week, I started following a local business's Facebook page. In record time, I unfollowed them.

Liz Achanta
Sep 16, 20244 min read


The Importance of Marketing Yourself in Today's Job Climate
Gone are the days when a simple resume and cover letter sufficed to get your foot in the door.

Liz Achanta
Aug 26, 20245 min read


How Many Cold Calls is Too Many? Understanding the Art of the Follow-Up.
After taking my house off of the market, I received 11 calls, three voicemails, and three texts . . . on top of two calls my Mom received.

Liz Achanta
Aug 21, 20244 min read


Should Small Businesses Acknowledge Holidays on Social Media?
The unofficial research I conducted in order to determine if small businesses should - or should not - acknowledge holidays for their social

Liz Achanta
Aug 19, 20244 min read
bottom of page