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Beyond ChatGPT: Free Generative AI Tools You Should Be Using Right Now
Let’s explore some of the best AI tools out there that aren’t ChatGPT.
Liz Achanta
Feb 24, 20254 min read


How to Boost Your SEO with Keyword Planning
It's common knowledge now that if your product isn't listed in the first page of a Google search, your doing something wrong.
Liz Achanta
Feb 10, 20254 min read


The Backlash Against DEI Initiatives: A PR Stunt or Corporate Misstep?
I find myself writing this article out of frustration, but also out of curiosity to see where the research takes me.
Liz Achanta
Jan 27, 20257 min read


What Facebook's Decision About Fact-Checking Means for the Marketing Community
Facebook’s recent announcement regarding its end to fact-checking has sparked widespread debate across industries, particularly in the marke
Liz Achanta
Jan 13, 20253 min read


Social Trends to End in 2025: A Call for More Thoughtful Online Communities
As we head into 2025, let’s identify and commit to ending some of these trends for the betterment of online communities everywhere.
Liz Achanta
Jan 6, 20253 min read


Planning Ahead: Why Advanced Marketing Beats Last-Minute Campaigns
Imagine this: you log your nine-to-five, and the entire day you felt no pressure.
Liz Achanta
Nov 25, 20244 min read


Is 'Sniff' Marketing Ethical? A Sensory Perspective
'Sniff' marketing, the deliberate use of scents to promote a brand or product, has changed the way businesses connect with their audience.
Liz Achanta
Nov 18, 20247 min read


OPINION: How to Make Your Money Have an Impact Post-2024 Presidential Election
Individuals choosing where they shop based on similar ideology isn't new, as we all know with the famous Cakeshop v. Colorado Legal Case.
Liz Achanta
Nov 11, 20246 min read


From Hectic Pitches to Office Politics: Movies and TV Shows That Nail the Reality of Working in Marketing
Balancing strategy, creativity, data, and psychology makes marketing a challenging career that is rarely captured accurately on screen.
Liz Achanta
Nov 4, 20244 min read
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