From Hectic Pitches to Office Politics: Movies and TV Shows That Nail the Reality of Working in Marketing

A few weeks ago, I wrote a blog post about why, as a marketer, I hate the show 'Emily in Paris.' The TL/DR is that I found her glamorized portrayal of marketing to be grossly misrepresenting of the industry as a whole, making it seem like we have an easy and creative job, when in fact, most of the time we're overworked on a computer, doing the job of multiple people.

Balancing strategy, creativity, data, and psychology makes it a dynamic and challenging career that is rarely captured accurately on screen. Yet, a handful of shows and films do reflect the true highs and lows of the industry, from high-stakes pitch meetings to the constant demand for fresh ideas. Here’s a look at some of the best movies and TV shows that portray the real-life experience of working in marketing.

1. “Mad Men” – The Power of Persuasion (and Office Politics)

Available on AMC & streaming platforms

While set in the 1960s, Mad Men is still one of the most iconic portrayals of the advertising and marketing industry. Through Don Draper and the team at Sterling Cooper, we see how marketing isn't just about flashy campaigns—it’s about the psychology of persuasion, understanding human behavior, and adapting to a competitive world. Draper's creative brilliance is often at odds with the politics of his workplace, illustrating how difficult it can be to maintain integrity and creativity amid corporate agendas.

I think what got me hooked into Mad Men in the first place was the smoking campaign they did in the very first episode, when they were trying to market a cigarette. 'It's Toasted' was true of basically every cigarette on the market, but the Don Draper team was the first to market a cigarette with that 'benefit,' making the product cool and sexy.

What it gets right: The intense pressure to deliver compelling campaigns, the struggle for new ideas, and the tension between creative freedom and client demands. While some elements are exaggerated for drama, Mad Men captures the competitive atmosphere, the urgency of a pitch meeting, and the reality of long hours and high stress.

2. “The Intern” – The Age of Digital Marketing Meets Traditional Values

Available on Amazon Prime

The Intern follows Jules Ostin, the founder of an online fashion site, and her unlikely friendship with Ben Whittaker, a retired executive turned senior intern. As they work together, we see how marketing has evolved from traditional print ads to digital content strategies. Jules faces the challenges of maintaining brand identity, managing a team, and adapting to an ever-changing online landscape.

The episode that had me impressed was when Jules was looking at a her website refresh, took ten paces back, squinted her eyes, and pointed out that she couldn't see what they were trying to get the buyer to focus on. This was an example of TRUE UX/UI, and it's actually a tactic I've used at work since watching the film.

What it gets right: The film showcases the constant balancing act of marketing in the digital age, where speed, innovation, and authenticity are key. The need for branding to feel personal, the pressure to stay current, and the difficulty of navigating work-life balance for marketers in fast-paced environments all ring true.

3. “Thank You for Smoking” – The Ethics of Persuasion

Available on streaming platforms

In Thank You for Smoking, Nick Naylor is a lobbyist for the tobacco industry, giving us a darkly satirical look at the ethics involved in marketing controversial products. As he navigates the tricky waters of promoting smoking, Nick demonstrates the persuasive power of marketing while constantly questioning the moral implications of his work.

Fun fact: I first watched this movie as part of an AP English project and HATED the movie. Specifically, what I hated about the movie was the fact that the movie made it seem like we should be on Big Tobacco's side, and buying cigarettes - and I hated the rhetoric (media should do a better job of getting us 17-year-olds not to smoke!). As an adult, having watched again, I love how well they portrayed marketing and lobbyists in this movie.

What it gets right: The film showcases the ethical dilemmas that come with marketing, particularly when promoting a product that could harm people. Marketers often have to walk a fine line between persuasion and manipulation, and this film dives into that gray area in a humorous yet thought-provoking way. It’s a reminder that marketers have a social responsibility, and the balance between profit and ethics is not always easy to achieve.

4. “Crazy People” – Creativity and the Honest Truth in Advertising

Available on streaming platforms

In this 1990 comedy, an advertising executive, Emory Leeson, decides to ditch traditional ad euphemisms and tell consumers the raw, honest truth about products. While the film leans into the comedic side of marketing, it underscores a key reality: sometimes, marketing is most powerful when it’s honest and transparent.

What it gets right: Emory’s approach resonates with today’s audience because consumers increasingly value authenticity. The film humorously addresses how marketing is often forced to toe the line between honesty and the idealized version of products that companies want to sell. In a way, it foreshadows the shift we see now, where marketers are expected to be open, honest, and transparent in a world of savvy consumers.

These movies and shows don’t just depict marketing as a world of glamorous events and catchy slogans—they dig into the day-to-day complexities, from the ethical dilemmas to the constant pressure to innovate. Watching these characters grapple with client demands, find creative solutions, and deal with the ever-changing demands of audiences reminds us of the challenges and excitement that come with a career in marketing.

For marketers, these films and shows provide both relatable moments and a reminder of the impact that marketing can have on society. Whether they’re sparking ideas for campaigns or just offering a chance to unwind, these stories are well worth a watch.