I find myself writing this article out of frustration, but also out of curiosity to see where the research takes me.

As we head into 2025, let’s identify and commit to ending some of these trends for the betterment of online communities everywhere.

'Sniff' marketing, the deliberate use of scents to promote a brand or product, has changed the way businesses connect with their audience.

Individuals choosing where they shop based on similar ideology isn't new, as we all know with the famous Cakeshop v. Colorado Legal Case.

Balancing strategy, creativity, data, and psychology makes marketing a challenging career that is rarely captured accurately on screen.

Every time Emily begins to talk about marketing, I have a full-on cringe.

Yes, The Rings of Power image in Spanish was intentful. You need to read the article to find out more.

After examining both sides of the argument, the answer is clear: no, LinkedIn certifications aren’t the investment they claim to be.

Last week, I started following a local business's Facebook page. In record time, I unfollowed them.

After taking my house off of the market, I received 11 calls, three voicemails, and three texts . . . on top of two calls my Mom received.

People are falling out of touch as to what LinkedIn is supposed to be: a way to network with people online to support your careers.

Data privacy has never been a concern for me, mainly because I grew up with so many other crises that I've become numb to them as a whole.

I'd be lying if I said I never used AI to write some articles for me. In fact, I just had ChatGPT write two articles for me this morning.

For those of you living under a rock, influencer marketing has emerged as a powerful tool for brands to reach their target audiences.

In the age of rapid technological advancement, Artificial Intelligence (AI) has become a driving force behind many industries, including mar

This is an introspective journey meant to give insight for those who are considering getting a Master's Degree in Marketing.