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The Backlash Against DEI Initiatives: A PR Stunt or Corporate Misstep?
I find myself writing this article out of frustration, but also out of curiosity to see where the research takes me.

Liz Achanta
Jan 277 min read


What Facebook's Decision About Fact-Checking Means for the Marketing Community
Facebook’s recent announcement regarding its end to fact-checking has sparked widespread debate across industries, particularly in the marke

Liz Achanta
Jan 133 min read


Social Trends to End in 2025: A Call for More Thoughtful Online Communities
As we head into 2025, let’s identify and commit to ending some of these trends for the betterment of online communities everywhere.

Liz Achanta
Jan 63 min read


How @everyone is Making You Lose Followers.
Last week, I started following a local business's Facebook page. In record time, I unfollowed them.

Liz Achanta
Sep 16, 20244 min read


10 Proven Social Media Marketing Strategies for Small Businesses
Social media has become an indispensable tool for businesses, especially for small enterprises looking to reach a wider audience without...

Liz Achanta
Mar 24, 20245 min read


How effective are Facebook ads, and are they right for your business?
Whether you want to admit it or not, Facebook has become a staple in the everyday American routine. As a matter of fact, in 2021...

Liz Achanta
Jan 29, 20243 min read


Is a social media page enough for your business?
As a small business owner, you’re probably strapped for time between being your own salesman, accountant, and office manager – so when it...

Liz Achanta
Jan 15, 20244 min read
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