top of page


ChatGPT's Latest Update Made My Last Blog Article Obsolete
Today I had the AI machine write me a long-form blog article to start for a client and it sounded . . . well . . . not like ChatGPT.

Liz Achanta
Oct 14, 20244 min read


Is your marketing strategy data-based? Well, it should be.
A few weeks ago, my team suffered a layoff. The reason? We were "transitioning to promote data-driven marketing."

Liz Achanta
Jul 15, 20244 min read


The Ethics of Influencer Marketing: Where Do We Draw the Line?
For those of you living under a rock, influencer marketing has emerged as a powerful tool for brands to reach their target audiences.

Liz Achanta
Jun 25, 20244 min read


Leveraging Google Analytics for Business Growth
I was told I needed more 'technical writing' experience despite me 10+ year career in product marketing, so here you go.

Liz Achanta
May 30, 20245 min read


Do Your Marketing Emails Keep Going to Spam? Try this instead.
In this guide, we’ll explore strategies to improve email deliverability and maximize the impact of your email marketing campaigns.

Liz Achanta
May 28, 20245 min read


Running Out of Creative Juice? Try out these four tips.
Creativity is the lifeblood of effective marketing. It drives campaigns that resonate, brands that stand out, and messages that connect on a

Liz Achanta
May 20, 20244 min read


Can Google Detect AI-Generated Copy? My Tests Say No.
The TL/DR? Go ahead and use ChatGPT to write your blog posts and social media copy - Google isn't going to tell your boss!

Liz Achanta
Apr 16, 20247 min read


Harnessing the Power of User-Generated Content for Marketing Success
In today's digital age, where consumers are bombarded with advertisements at every turn, traditional marketing tactics are becoming less...

Liz Achanta
Mar 18, 20244 min read


The Future of Marketing: Emerging Technologies and Trends to Watch
In the ever-evolving landscape of marketing, staying ahead of the curve is imperative for success. With advancements in technology and...

Liz Achanta
Mar 11, 20243 min read


Unveiling the Power of Influencer Marketing: Leveraging Influencers for Your Brand's Success
In today's digital age, where social media dominates our daily lives, traditional marketing strategies are constantly evolving. As...

Liz Achanta
Feb 19, 20243 min read


The Art of Keyword Selection: A comprehensive guide for website optimization
In the vast digital landscape, where websites compete for attention, keywords are the linchpin of online success. Choosing the right...

Liz Achanta
Feb 5, 20243 min read


Top 10 (FREE) Marketing Resources for Small Businesses
Who doesn’t love FREE things? We sure do! What’s even better is that we’ve collected our 10 favorite resources to help you as a small...

Liz Achanta
Dec 18, 20233 min read


Data-Driven Marketing: Leveraging Analytics to Drive Growth
How many of your business decisions do you use data for? It's a question worth pondering, especially in an era where information is...

Liz Achanta
Nov 13, 20234 min read


Customer Relationship Management (CRM) Essentials for Marketers
In the bustling world of marketing, where every click, impression, and engagement matters, there exists a hidden treasure trove of...

Liz Achanta
Nov 6, 20234 min read


Navigating the World of Digital Advertising: Trends and Tactics for Success
In a world where the digital landscape evolves faster than you can say "click," navigating the realm of digital advertising can feel like...

Liz Achanta
Oct 30, 20233 min read


Maximizing ROI with Conversion Rate Optimization Techniques
In the competitive landscape of online business, every click, every visitor, and every action on your website holds the potential for...

Liz Achanta
Oct 16, 20233 min read
bottom of page