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The Importance of Marketing Yourself in Today's Job Climate
Gone are the days when a simple resume and cover letter sufficed to get your foot in the door.

Liz Achanta
Aug 26, 20245 min read


Do you know how to market to Gen Z? Because I don't.
Not to show my age, but I'm on the cusp of being a Gen Z-er, and I still don't understand what "Woke" means.

Liz Achanta
Jul 22, 20244 min read


Leveraging Google Analytics for Business Growth
I was told I needed more 'technical writing' experience despite me 10+ year career in product marketing, so here you go.

Liz Achanta
May 30, 20245 min read


Running Out of Creative Juice? Try out these four tips.
Creativity is the lifeblood of effective marketing. It drives campaigns that resonate, brands that stand out, and messages that connect on a

Liz Achanta
May 20, 20244 min read


Creative Ways to Elevate Your Marketing: Innovative Strategies for Maximum Impact
With countless businesses vying for consumer attention, traditional marketing methods alone may not suffice.

Liz Achanta
Apr 29, 20245 min read


Email Marketing Best Practices: Tips for Crafting Engaging Campaigns
In an age of social media dominance and constantly evolving digital marketing strategies, email marketing remains a stalwart method for...

Liz Achanta
Feb 26, 20244 min read


What is a UTM and why you need to use them with all of your marketing campaigns
CVR, CPL, ROI – when it comes to marketing we love acronyms, so don’t feel embarrassed if you’ve never heard of a UTM before. If you’re...

Liz Achanta
Jan 22, 20244 min read


Is a social media page enough for your business?
As a small business owner, you’re probably strapped for time between being your own salesman, accountant, and office manager – so when it...

Liz Achanta
Jan 15, 20244 min read
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