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Earth Day: Marketers' Role in the Climate Change Initiative
We are faced with environmental challenges; Earth Day serves as an annual reminder of our planet's fragility and the need for action.

Liz Achanta
Apr 22, 20244 min read


Can Google Detect AI-Generated Copy? My Tests Say No.
The TL/DR? Go ahead and use ChatGPT to write your blog posts and social media copy - Google isn't going to tell your boss!

Liz Achanta
Apr 16, 20247 min read


OPINION: Detroit's Marketing Misfire
Detroit's recent marketing misfire highlights the delicate balance cities face in redefining their narratives: authenticity matters.

Liz Achanta
Apr 15, 20245 min read


Does Everyone Need a Personal Brand, or Is It Just a Trend?
In the era of social media dominance and digital connectivity, the concept of personal branding has gained significant attention.

Liz Achanta
Apr 7, 20244 min read


Power Up Your Marketing Game: Top AI Tools Every Marketer Should Use
With AI tools, you can streamline processes, personalize customer experiences, and drive better results, all while saving time and resource

Liz Achanta
Apr 4, 20244 min read


Riding the Wave: The Fusion of Marketing and Artificial Intelligence
Marketing has come a long way from the days of print advertisements and door-to-door sales pitches. Today, the landscape is constantly...

Liz Achanta
Apr 1, 20243 min read


10 Proven Social Media Marketing Strategies for Small Businesses
Social media has become an indispensable tool for businesses, especially for small enterprises looking to reach a wider audience without...

Liz Achanta
Mar 24, 20245 min read


Harnessing the Power of User-Generated Content for Marketing Success
In today's digital age, where consumers are bombarded with advertisements at every turn, traditional marketing tactics are becoming less...

Liz Achanta
Mar 18, 20244 min read


The Future of Marketing: Emerging Technologies and Trends to Watch
In the ever-evolving landscape of marketing, staying ahead of the curve is imperative for success. With advancements in technology and...

Liz Achanta
Mar 10, 20243 min read


The Art of Brand Storytelling: How to Connect Emotionally with Your Audience
In today's fast-paced and ever-evolving digital landscape, standing out as a brand is more challenging than ever. With countless options...

Liz Achanta
Mar 4, 20243 min read


Email Marketing Best Practices: Tips for Crafting Engaging Campaigns
In an age of social media dominance and constantly evolving digital marketing strategies, email marketing remains a stalwart method for...

Liz Achanta
Feb 26, 20244 min read


Unveiling the Power of Influencer Marketing: Leveraging Influencers for Your Brand's Success
In today's digital age, where social media dominates our daily lives, traditional marketing strategies are constantly evolving. As...

Liz Achanta
Feb 19, 20243 min read


The Ultimate Guide to Creating Compelling Content Marketing Campaigns
In today's digital age, content marketing has emerged as a cornerstone of successful business strategies. It's not just about selling a...

Liz Achanta
Feb 12, 20243 min read


The Art of Keyword Selection: A comprehensive guide for website optimization
In the vast digital landscape, where websites compete for attention, keywords are the linchpin of online success. Choosing the right...

Liz Achanta
Feb 5, 20243 min read


How effective are Facebook ads, and are they right for your business?
Whether you want to admit it or not, Facebook has become a staple in the everyday American routine. As a matter of fact, in 2021...

Liz Achanta
Jan 29, 20243 min read


What is a UTM and why you need to use them with all of your marketing campaigns
CVR, CPL, ROI – when it comes to marketing we love acronyms, so don’t feel embarrassed if you’ve never heard of a UTM before. If you’re...

Liz Achanta
Jan 22, 20244 min read


Is a social media page enough for your business?
As a small business owner, you’re probably strapped for time between being your own salesman, accountant, and office manager – so when it...

Liz Achanta
Jan 15, 20244 min read


Casting Call: Who should star in your marketing content?
You’ve written the script, collected the props, set the scene and . . . now you need the talent! In most cases who should star in your...

Liz Achanta
Jan 8, 20243 min read


Is Content Marketing Making You A King or a Jester?
We’ve all heard the phrase “Content is King.” Coined by Bill Gates in 1996, the theory behind the phrase is that content marketing (like...

Liz Achanta
Jan 1, 20244 min read


Top Reasons Your Business Needs a Website
We’ve all been there: you drive past a business, and you want to know what they’re about. You pull open your phone and do quick Google...

Liz Achanta
Dec 25, 20232 min read
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