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Trust Your Gut Over the Numbers with Intuitive Marketing
I'm not a pseudo-scientist, but also I've seen three psychics this last year.

Liz Achanta
Aug 12, 20245 min read


OPINION: Look to LinkedIn to get your new pickup lines.
People are falling out of touch as to what LinkedIn is supposed to be: a way to network with people online to support your careers.

Liz Achanta
Aug 5, 20245 min read


Goodbye Billboards, Hello Clicks?
Raise your hand if you ignore most of the ads that are presented to you (I'll wait).

Liz Achanta
Jul 29, 20244 min read


Do you know how to market to Gen Z? Because I don't.
Not to show my age, but I'm on the cusp of being a Gen Z-er, and I still don't understand what "Woke" means.

Liz Achanta
Jul 22, 20244 min read


Is your marketing strategy data-based? Well, it should be.
A few weeks ago, my team suffered a layoff. The reason? We were "transitioning to promote data-driven marketing."

Liz Achanta
Jul 15, 20244 min read


Personalization vs. Privacy: Finding the Balance in Modern Marketing
Data privacy has never been a concern for me, mainly because I grew up with so many other crises that I've become numb to them as a whole.

Liz Achanta
Jul 8, 20245 min read


OPINION: You Aren't Fooling Anyone with Your ChatGPT-Written Articles
I'd be lying if I said I never used AI to write some articles for me. In fact, I just had ChatGPT write two articles for me this morning.

Liz Achanta
Jul 2, 20244 min read


The Ethics of Influencer Marketing: Where Do We Draw the Line?
For those of you living under a rock, influencer marketing has emerged as a powerful tool for brands to reach their target audiences.

Liz Achanta
Jun 25, 20244 min read


Why You Need to Stop Optimizing Your Marketing for Desktop
The proliferation of smartphones has altered how consumers interact with brands, making it imperative for businesses to optimize for mobile.

Liz Achanta
Jun 18, 20244 min read


This is a funny marketing article.
Most businesses treat humor like it's a live grenade—they're terrified it will blow up in their faces if the joke flops (#readtheroomfail).

Liz Achanta
Jun 13, 20243 min read


Is your marketing diversified? Here's how to tell.
Diversity isn't just a buzzword; it's a fundamental aspect of modern society that shapes our communities, cultures, and economies.

Liz Achanta
Jun 10, 20243 min read


The Benefits of Having Case Studies on Your Website
A use case study provides a detailed account of how a product or service has enabled a customer to achieve their objectives.

Liz Achanta
Jun 3, 20244 min read


Leveraging Google Analytics for Business Growth
I was told I needed more 'technical writing' experience despite me 10+ year career in product marketing, so here you go.

Liz Achanta
May 30, 20245 min read


Do Your Marketing Emails Keep Going to Spam? Try this instead.
In this guide, we’ll explore strategies to improve email deliverability and maximize the impact of your email marketing campaigns.

Liz Achanta
May 28, 20245 min read


Running Out of Creative Juice? Try out these four tips.
Creativity is the lifeblood of effective marketing. It drives campaigns that resonate, brands that stand out, and messages that connect on a

Liz Achanta
May 20, 20244 min read


Is Marketing Ethical? An Exploration Through Modern and Ancient Philosophical Lenses
This blog post delves into whether marketing is ethical, drawing insights from both modern and ancient philosophical perspectives.

Liz Achanta
May 13, 20245 min read


The Ethical Implications of AI in Marketing
In the age of rapid technological advancement, Artificial Intelligence (AI) has become a driving force behind many industries, including mar

Liz Achanta
May 6, 20245 min read


OPINION: Thinking about getting a Master's Degree in Marketing? Don't.
This is an introspective journey meant to give insight for those who are considering getting a Master's Degree in Marketing.

Liz Achanta
Apr 30, 20246 min read


Creative Ways to Elevate Your Marketing: Innovative Strategies for Maximum Impact
With countless businesses vying for consumer attention, traditional marketing methods alone may not suffice.

Liz Achanta
Apr 29, 20245 min read


Things I Did to Achieve a 50% Open Rate on Email Marketing
This morning alone, I'd already received 20 promotional emails, mainly from companies I'm pretty sure I'd never opted in to rece

Liz Achanta
Apr 23, 20245 min read
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